Marketing Translation Services

 

Spanish marketing translation servicesExpanding the boundaries of your business usual markets is exiting and nerve-racking. Expanding across cultures and languages is even more.  Every day the professional Spanish translators of TranSlate help our clients reach over the new boom of the growing Spanish-speaking markets. The reason is simple, our professional translators are native Latin-American linguists, experts in the localization of marketing materials, translating in their own culture.

When it comes to marketing translation to Spanish, the decision is simple: All translator members of our group are native Latin-American Spanish translators localizing in their native tongue.

 

Your company’s message in other languages

After years of working on the correct identity of your brand and ensuring the features and benefits of your products and services meet the exact requirements of your customers, it makes no sense to transmit the product of your hard work with a poor translation of marketing materials that confuse or alienate your intended Spanish speaking customer.

Yet, we still see these mistakes everyday even from international companies:

Coke first tried a marketing translation with the name Ke-kou-ke-la because when pronounced it sounded roughly like Coca-Cola. It wasn’t until after thousands of signs had been printed that they discovered that the phrase means “bite the wax tadpole” or “female horse stuffed with wax”, depending on the dialect.
When realizing a cross-cultural marketing translation, the Swedish furniture giant IKEA somehow agreed upon the name “FARTFULL” for one of its new desks. We would live this one open to your interpretation…
American Motors tried to market its new car, the “Matador”, based on the image of courage and strength. However, in Latin America the name means “killer” and was not popular on the hazardous roads in the region.
Sometimes it’s one word of a slogan that changes the whole meaning. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say “It won’t leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” meant embarrass. Instead the ads said “It won’t leak in your pocket and make you pregnant.”
Mitsubishi named a well known SUV truck after a grassland cat native to South America, yet when translating, it was only too late when they discovered that by omitting the “cat” wordand using only “PAJERO” they just named their truck to mean “the wanker” in every variation of the Spanish language. The truck is known today as Montero, everywhere but in Asia where it retained the original name.
When Braniff translated a slogan touting its upholstery, “Fly in Leather,” it came out very wrong in Spanish translation as “Vuela en Cuero”, which for most Hispanic countries’ slang it means “Fly Naked.”
The Scandinavian vacuum manufacturer giant Electrolux used the same campaign that was so successful at home, translated into English very literally. In the American campaign the slogan was: “Nothing sucks like an Electrolux”
Coors blunders a very expensive campaign in Mexico when they use their slogan, “Turn It Loose,” literally translated into Spanish, that in Mexican slang it was read as “Suffer From Diarrhea.”
When Pepsi Co. entered the Chinese market a few years ago, the translation of their slogan “Pepsi Brings you Back to Life” was a little more literal than they have intended. In Chinese, the slogan meant, “Pepsi Brings Your Ancestors Back from the Grave”
An American T-shirt entrepreneur  in Miami printed thousands of shirts for the Spanish market which promoted the Pope’s visit. Unfortunately, Instead of “I Saw the Pope” (el Papa), a very wrong, self made translation printed on his shirts read: “I Saw the Potato” (la papa)
 

As funny as these blunders may be now, we are quite sure that they were very frustrating and costly to the companies that were victims of the wrong marketing translation. Ensuring your marketing material is translated accurately is critical, so that these kind of mishaps don’t happen to you.

When offering your company’s products in another culture, the information and its message should be as clear as your offer.

Expanding your marketing options

To expand the boundaries of your business and conquer other cross-cultural markets, you must present your product in the language and culture of the buyer. Our translators work so that the language is not an obstacle to selling your product, ensuring your marketing materials fit the sensibilities of the consumer to whom it is addressed, not only in the translation of the language but also that is based in the culture, perception and sensitivity of the society of the consumer.

In Translate, we are dedicated to advising companies seeking to explore other markets and translate your marketing materials with experienced translators that localize the language to communicate concepts and not just words.

Our graphics department is expert in the design of posters, catalogs, brochures, presentations and manuals. We work in a multitude of file formats such as Flash, Powerpoint, Illustrator, Photoshop, Microsoft Publisher and Corell

 

The translation of your marketing materials

In TranSlate Translations we understand that developing a brand is a very important effort that requires a good deal of planning. It is imperative that the translator understands not only marketing, but the culture and the particular style of a certain goal.

For your marketing translation needs, especially for Spanish marketing campaigns, it is best to choose expert translators, native to the target country and experienced in marketing and the translation of advertising materials. That’s right down our alley, since we are a group of native Spanish-speaking professional translators.

When translating marketing material, it is necessary to communicate with the audience in the language of their culture, while maintaining the central concept of the message. We must ensure that the marketing material promotes the specific effect you have intended over the audience and potential customers and its perception is more than the mere literal translation of text.

  • Brochures and Catalogs
    Catalogs and brochures should be clear and concise presentation of your products or services. Our team will ensure that your catalog has clear writing and an impeccable format that is easily interpreted by the reader.
  • Manuals and Guides
    Manufacturers can only sell their products if accompanied by clear instructions translated into the language of the intended audience of the country where they are being sold. Yet the sale of any product with unclear or incomplete instructions can result in serious financial losses and even legal action, in addition to damaging the image of the manufacturer or distributor.
  • Advertisement, POS, Exhibitors
    We translate, edit and customize artwork for exhibitions, fairs and presentations, giving your company an accurate tool for presentation that concurs with your image.
  • Importers, Exporters and Packaging

    We assist Exporters promote their products in other markets around the world, including information about their products and services in our translation memory, allowing you to save on future translations. We also are quite experienced at translating documents such as Certificates of Origin, Commercial Invoices, Certificates of ISO, declarations, etc.

    The design and translation of the box or packaging of your product is paramount. This packaging is what will distinguish your product from others on the shelf and should be functional, practical and translated so that would carry your message in the culture of your customer.

  • Website Translation and Localization
    With our marketing Translation Services, we adapt your website to the language and the culture of the intended target audience in order to sell your product in a manner that conforms to the environment of the potential customers, translating concepts and not just words. Our website translation services take into account all these aspects to produce a localized website that is not only accurate in content, but that also reads naturally in the desired language.

    In addition, we consider the key terms in the positioning of your site through our SEO service as part of our website translation.

The translation of advertising and marketing materials is a Business Service of TranSlate Translations